ABOUT
Every element
has a role.
I’m Maria Andriiuk, a concept designer for hospitality spaces — restaurants, hotels, spas, private residences and retail. I create cohesive, warm concepts where atmosphere, material and story form a single idea, and every element has a role.
Approach
Each project begins with the feeling a guest should carry out of the space. From there I build the concept: the narrative, the light, the materials, the sequence of the journey. Nothing is decorative for its own sake — every detail supports the story.
What I do
Spatial concept & creative direction; concept visuals & presentation; brand concept & visual identity; guest experience & spatial storytelling.
How I work
I lead the concept and creative direction of each project. Trusted 2D and 3D collaborators develop the visual material with me, and production specialists carry the concept into technical development and realization.